Privacy Policy

Plority LLC (“Plority,” “we,” “us,” or “our”) respects the privacy of the businesses and individuals who use our websites, applications, and related services (collectively, the “Services”).

This Privacy Policy explains how Plority collects, uses, processes, discloses, retains, and protects information in connection with the Services.

Plority is a Business Relationship Manager (“BRM”) that allows organizations to maintain Business Charts containing information about their business relationships, including customers and clients, vendors and partners, employees and team members, and other professional relationships.

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Account and Profile Information

When an account is created or used, we may collect information such as:

  • name;

  • business email address;

  • Company name;

  • account role and permissions;

  • login and authentication information; and

  • other information necessary to establish and administer an account.

Company Data

Users may enter, upload, create, or maintain information within Plority on behalf of their Company (“Company Data”).

Company Data may include information contained in Business Charts, such as:

  • business and professional contact information;

  • relationship ownership and followers;

  • Updates and relationship history;

  • Follow-Ups and assigned responsibilities;

  • documents and agreements;

  • business status information; and

  • other information a Company chooses to maintain through the Services.

Company Data belongs to the customer Company, not Plority.

The customer Company is responsible for determining what information its authorized users enter into Plority and for ensuring that it has the appropriate authority to collect, use, and provide that information through the Services.

Payment Information

Plority uses third-party payment processors, including Stripe, to process subscription payments.

Plority does not intend to directly collect or store complete payment card numbers or similar full payment credentials. Payment information submitted during checkout is processed by the applicable payment processor according to its terms and privacy practices.

Usage and Technical Information

We may automatically collect information regarding use of the Services, including:

  • login and access activity;

  • browser and device information;

  • IP address and general location derived from it;

  • pages and features accessed;

  • application performance and error information;

  • frequency of feature usage;

  • numbers or frequency of Updates and Follow-Ups;

  • interaction with product functionality; and

  • other operational and utilization information.

We use this information to operate, secure, understand, maintain, and improve Plority.

2. How We Use Information

Plority may use information to:

  • provide and operate the Services;

  • authenticate users and administer Company Accounts;

  • maintain Business Charts and other customer-requested functionality;

  • process subscriptions and transactions;

  • provide customer support;

  • generate requested AI-assisted features such as Brief Me;

  • monitor application performance and reliability;

  • understand how features are used;

  • improve existing functionality and develop new functionality;

  • protect the security and integrity of the Services;

  • detect or address misuse;

  • communicate service, account, security, product, or policy information;

  • comply with applicable legal obligations; and

  • enforce our agreements.

3. Artificial Intelligence and Brief Me

Plority includes AI-assisted functionality, including Brief Me, designed to help authorized users understand information contained within a Business Chart.

When an authorized user requests AI-assisted functionality, relevant information available to that user may be transmitted to an AI service provider, including OpenAI, for processing and generation of the requested output.

Plority does not use Brief Me to change a user’s underlying access rights. AI-assisted outputs are intended to reflect information the requesting user is otherwise authorized to access through Plority.

AI-generated information may be incomplete or inaccurate and should be reviewed by users before being relied upon for important business decisions.

Plority does not represent AI-generated output as professional, legal, medical, financial, or other specialized advice.

4. Product Analytics and Deidentified Information

Plority may analyze usage of the Services to understand how customers use the product and to guide product development and business decisions.

For example, Plority may analyze utilization measures such as the frequency of Updates, Follow-Ups, feature usage, or other activity patterns.

Plority may create and use aggregated or deidentified information that does not reasonably identify an individual or customer Company.

Such information may be used for purposes including:

  • product development;

  • internal analytics;

  • benchmarking;

  • research;

  • measuring product usage or impact;

  • business planning; and

  • communicating generalized trends or outcomes regarding use of Plority.

Plority will not attempt to reidentify information that has been appropriately deidentified except as necessary to evaluate the effectiveness of deidentification or as otherwise permitted by law.

5. We Do Not Sell Personal Information

Plority does not sell personal information.

We do not operate a business model based on selling customer or user personal information to data brokers, advertisers, or other third parties.

We may disclose information to service providers and other parties as described in this Privacy Policy when necessary to operate the Services or fulfill legitimate business and legal purposes.

6. Service Providers

Plority uses third-party providers to operate portions of the Services.

These providers may include companies that provide:

  • application hosting and infrastructure;

  • payment processing;

  • artificial intelligence processing;

  • website hosting;

  • email delivery;

  • analytics;

  • authentication;

  • security; and

  • other technical or business services.

These providers may process information on Plority’s behalf or as otherwise described in their applicable agreements and privacy practices.

For example, Stripe may process payment information, and OpenAI may process information submitted when an authorized user invokes AI functionality such as Brief Me.

7. Communications

Plority may send users communications necessary to provide and administer the Services, including:

  • account and authentication messages;

  • security notices;

  • subscription and billing communications;

  • service announcements;

  • product changes;

  • feature improvements; and

  • other operational communications.

Plority may in the future offer optional promotional or marketing communications. Where required, recipients will be provided appropriate choices regarding such communications.

Certain essential account, transactional, security, and service communications cannot be opted out of while maintaining an active account.

8. Cookies and Similar Technologies

Plority and its service providers may use cookies and similar technologies to operate the website and application, maintain sessions, remember preferences, understand website and product usage, improve performance, and support security.

The technologies used may change as the Services develop. Where required by applicable law, Plority will provide appropriate choices regarding nonessential cookies or similar technologies.

9. Data Access and Permissions

Plority provides Company-level access controls intended to help Companies determine which authorized users may access particular information.

The customer Company is responsible for assigning appropriate user roles, permissions, and access within its account.

Plority personnel do not routinely review customer Business Charts for their substantive content. Plority may access information when reasonably necessary to provide support, maintain or secure the Services, investigate misuse, comply with law, or otherwise operate the Services consistent with our agreements and this Privacy Policy.

10. Data Retention, Cancellation, and Export

While a subscription is active, Plority generally retains Company Data as necessary to provide the Services.

Following cancellation of a Company subscription, Plority generally retains the Company’s data for 90 days from the effective date of cancellation. This retention period allows a Company to reactivate its service and recover its existing information during that period.

During the 90-day post-cancellation retention period, an authorized representative of the Company may contact hello@plority.com to request an export of the Company’s available data.

Data export is provided upon request following cancellation and is not currently offered as an unrestricted self-service export function.

After the 90-day retention period expires, Company Data may be permanently deleted from active Plority systems and may no longer be recoverable, subject to limited exceptions required for legal, security, fraud-prevention, backup, dispute-resolution, or other legitimate obligations.

Plority may retain aggregated or deidentified information that does not reasonably identify an individual or customer Company.

11. Security

Plority uses reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

Access to information within Plority is governed by account roles, permissions, and other access controls.

No electronic system or method of transmission or storage can be guaranteed to be completely secure. Users and Companies are also responsible for maintaining the security of their credentials and appropriately administering access to their Company Account.

12. Prohibited Health and Patient Information

Plority is not a HIPAA-compliant service and is not designed or offered for the storage or processing of Protected Health Information (“PHI”).

Users must not enter, upload, store, or process PHI or patient-specific medical, clinical, behavioral health, treatment, diagnosis, or similar protected healthcare information through Plority.

Plority’s origins or use within healthcare-related business operations should not be interpreted as authorization to use Plority for patient care documentation or regulated health information.

Customer Companies are responsible for the information their users enter into the Services and for ensuring that their use of Plority complies with applicable laws and contractual obligations.

Plority does not routinely inspect Company Data to determine whether users have entered prohibited information. If Plority becomes aware that prohibited information has been entered into the Services, Plority may take reasonable action consistent with its Terms of Service and applicable law.

13. Children

Plority is a business service and is not directed to individuals under 18 years of age.

We do not knowingly offer user accounts directly to children or knowingly collect personal information from children through account registration.

Customer Companies are responsible for ensuring that information they enter into Plority is collected and processed lawfully.

14. Legal and Safety Disclosures

Plority may disclose information when reasonably necessary to:

  • comply with applicable law, regulation, subpoena, court order, or legal process;

  • respond to lawful governmental requests;

  • protect the rights, property, security, or safety of Plority, our customers, users, or others;

  • investigate fraud, security incidents, or misuse;

  • enforce our agreements; or

  • establish, exercise, or defend legal claims.

If Plority undergoes a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may be transferred as part of that transaction, subject to applicable law.

15. Privacy Rights

Depending on where an individual resides and applicable law, the individual may have rights relating to personal information, which may include rights to request access, correction, deletion, or a copy of certain personal information, or to object to or restrict certain processing.

Requests may be submitted to hello@plority.com.

Plority may need to verify the identity or authority of the person making a request before fulfilling it. Certain information may be exempt from a request under applicable law.

Where Plority processes personal information solely on behalf of a customer Company, individuals may need to direct certain requests to that Company.

16. Changes to This Privacy Policy

We may update this Privacy Policy as Plority and applicable legal requirements evolve.

When we make changes, we will update the effective date. If changes are material, we may provide additional notice through the Services, by email, or by other appropriate means.

17. Contact Us

Questions, privacy inquiries, or data requests may be directed to:

Plority LLC

New Hampshire, United States

hello@plority.com